A fashion photo shoot for clothing brand 11KNOW, designed to feed its online shop and social media campaigns. The project covered a complete catalogue, including garments worn by models (lookbook) and isolated product photography for e-commerce.
- Client
- 11Know
- Year
- 2023
- See also
- Corporate photography
The challenge
The biggest challenge was ensuring flawless aesthetic and colour consistency across three intense days of production. It was essential to balance the attitude and art direction of the model shots with the strict technical precision needed to bring out the textures, cuts and details of the unworn garments.
The solution
We drew up a rigorous production plan, splitting the process between the energy of directing models and the precision of product photography. We designed studio lighting setups that flattered the drape of the clothes and ensured accurate colour reproduction, making it easier for the end customer to choose at the point of purchase.
What we delivered
- Website content: a complete visual catalogue (e-commerce and lookbook).
- High-quality photographs optimised for the website and social media.
- Consistent technical execution across 3 days of production.
