A film celebrating the centenary of the Centazzi food factory. The aim was to move away from purely industrial messaging and focus on the human side, highlighting the family atmosphere and a culture that values the people who work there.
- Client
- Centazzi · Sovena
- Year
- 2024
- Services
- Video Marketing
- Length
- 8 min 26 s
- See also
- Corporate video
The challenge
Conveying a century of history and tradition not through numbers or machines, but through people. The challenge was helping employees feel at ease in front of the camera so they could share genuine, moving stories about their day-to-day work.
The solution
We created a corporate film built on a documentary, storytelling format. We conducted intimate interviews with employees from several generations, intercutting their stories with carefully shot, real footage of work at the factory, honouring the company's true human legacy.
What we delivered
- A moving commemorative film for the centenary.
- A more human brand through real testimonials.
- A strong boost to the team's sense of belonging (employer branding).
