Video coverage of VELO's brand activation at the Neopop x Brunch Lisboa electronic music event, held at Pavilhão Carlos Lopes. The project focused on capturing the brand's presence and impact at the festival, conveying the event's vibrant atmosphere and the audience's direct interaction with the brand space.
- Client
- IU Talent
- Year
- 2026
- Services
- Video MarketingBranded Content
- Length
- 33 s
- See also
- Corporate eventsEvent aftermovie
The challenge
Distilling the festival's energy into a short format centred on the brand activation. The aim was to show the stand, the product and the entertainment organically, balancing the corporate side with the event's real vibe. It was essential to keep a fluid visual language between the outdoor daylight and the busy night-time atmosphere of the dance floor.
The solution
We filmed in a dynamic, immersive style and produced a fast-cut recap video set to the rhythm of the electronic beat. The result is an energetic aftermovie that highlights the interaction at the stand, the VELO products and the crowd's euphoria, seamlessly blending the spirit of the brand with the festival's electric atmosphere.
What we delivered
- A dynamic, immersive recap video optimised for social media.
- An authentic record of the audience's interaction with the brand activation.
- Visual emphasis on the festival's energy and the VELO products.
