A corporate and promotional film for the launch of the new Fula Super 5 oil. The central goal was to highlight the product's main benefits, reduced odours and superior frying quality, through real testimonials from loyal consumers of the brand.
- Client
- Fula · Sovena
- Year
- 2025
- Services
- Branded ContentVideo Marketing
- Length
- 2 min 35 s
- See also
- Corporate video
The challenge
The biggest hurdle was the logistics and timing: filming in four completely different locations (private homes, a cookery studio and a restaurant) in just two days. It was crucial to deliver flawless picture and sound while keeping the interviewees (non-actors) comfortable and genuine in their own kitchens.
The solution
We designed a highly mobile filming setup that could adapt to any environment. We ran the interviews in a conversational, empathetic way to draw out authentic stories, intercutting them with appetising detail shots (b-roll) of the product in action that visually proved its effectiveness.
What we delivered
- A corporate film built on social proof.
- Efficient logistics across 4 locations in just 2 days.
- Authentic, engaging content to back up the product's promises.
