Photo and video coverage of Oliveira da Serra's brand activation at the Colombo shopping centre. The focus was on documenting the tasting and sales stand, turning the physical experience into high-impact content for the brand's digital ecosystem.
- Client
- Oliveira da Serra · Sovena
- Year
- 2025
- Services
- Branded Content
- Length
- 44 s
- See also
- Corporate events
The challenge
Capturing genuine audience interaction in a very busy environment with difficult artificial lighting, without disrupting sales at the stand. The goal was to translate the sensory experience of an olive oil tasting into a fast-paced visual format that would drive online engagement.
The solution
We took an agile, close-up approach, focusing on product details, the look of the space and consumers' authentic reactions. The edit was designed and optimised specifically for social media, resulting in short, dynamic and visually appetising pieces.
What we delivered
- Social-ready multimedia content (photo and video).
- Strong digital impact, with more than 10,000 reactions on Instagram.
- Extended the reach of the physical activation to an online audience.
