PlayceVideo Marketing · 2024
Coverage of Playce's summer party, a warm-up event for the NOS Alive festival held mid-afternoon at the Urban nightclub. The central goal was to create a visual record that conveyed the relaxed, pure-fun vibe of the event.
- Client
- Playce
- Year
- 2024
- Services
- Video Marketing
- Length
- 1 min 04 s
- See also
- Corporate eventsEvent aftermovie
The challenge
Capturing the essence of a daytime party in a venue normally used at night, making the most of the late-afternoon sunset light. It was crucial that the final content felt like summer, youth and good company, without looking too artificial or posed.
The solution
We chose an organic, lifestyle-style approach, focusing on expressions, the music and spontaneous interactions between guests. The final edit mirrored that light, festive rhythm, resulting in a video ideal for quick consumption online.
What we delivered
- An aftermovie focused on togetherness and the energy of the crowd.
- Brand association with a festival and summer context.
- Highly shareable content for social media.
Work2
